What really works at the POS
Discover what influences your purchasing decisions in the consumer electronics store - from the initial inspiration to the full shopping cart. Coupons and tastings may be expensive, but they are unbeatably effective. Which displays catch the eye and who can't do without floor stickers?
61% put product samples and in-store tastings on the winner's podium. They are considered the most influential retail media contact points across all generations.
Around 60% of Gen Z rate floor stickers as particularly influential when it comes to forming opinions and the trustworthiness of this touchpoint.
Almost half (44%) of Gen Y are positive about advertising in online stores of consumer electronics stores, even if the advertised products are not available there, as long as the advertising matches their interests.
