Discover a selection of exciting studies that offer you valuable insights. Whether compact analyses from our Publicis More publications or an exclusive sneak peek into exciting topics such as generational change in the Generation Shift study - you'll find what you're looking for here.
Publicis More highlights current topics and trends in exclusive publications. On around 10 pages, we offer compact core results on target group opinions, behavior and consumer trends - for well-founded decisions and targeted strategies.
With the "Generation Shift" study series, we have been diving deep into the world of generations since 2023. In 2023, the main focus was on understanding the formative influences that make each generation so unique. For 2025, we are focusing on retail media and thus the questions: How do we really reach the generations and what influence do the retail media touchpoints have in the customer journey?
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