At regular intervals, Publicis More picks up on current topics and trends and highlights them in exclusive publications. We look at the topics from three perspectives: Opinions of different target groups, changing behavior and media and consumer behavior. On around 10 pages, interested parties receive compactly prepared core results in order to make well-founded decisions and tailor strategy and communication to the needs of the target groups.
How high is the anticipation for the European Football Championship and can advertisers still meet Gen Z in this environment? Which industries are perceived as suitable advertising partners and how do fans feel about TV commercials during half-time?
Interested? Then download the free report.
This special issue focuses on the perspectives of women and men from different generations. We look at satisfaction, life plans, the professional environment and much more, thereby creating an awareness of the different perspectives.
Interested? Then download the free report.
80% rate personalized advertising predominantly positively. But are we really prepared to disclose our health data for personalized advertising while at the same time fighting vehemently against the use of our private social media data? Where do we draw the line?
Interested? Then download the free report.
Environmental protection is important for 67% and 1/3 adjust their purchasing behavior accordingly according to their own statements. A look at the areas of food, electrical appliances, clothing and vacations shows in which areas it is rather easy or difficult and how advertisers could break down barriers by pointing out suitable benefits.
Interested? Then download the free report.
Different generations use different audio providers and have different approaches to finding new content - some spontaneous, others targeted. The points of influence also vary, from social media to recommendation algorithms.
Interested? Then download the free report.
To what extent does knowledge about artificial intelligence differ between the various generations? In medicine, ethical rules for the use of AI are highly relevant for everyone. For Gen Z, the use of AI technology in advertising creates added value. However, everyone is still concerned about the misuse of data.
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Are there still traditional roles in barbecuing and is the charcoal grill still the most popular? How often are classic barbecue sausages replaced by vegetarian or vegan options? Which media are used to search for new purchases and which stores are preferred?
Interested? Then download the free report.
77% of gamers play video games several times a week or even daily. However, women and men show clear differences in motivation, intensity of use and preferred device. A look at personality traits also provides companies with important insights for addressing target groups appropriately.
Interested? Then download the free report.
How high is the interest in the FIFA Women's World Cup and what are the chances of the German team doing well? Good news for advertisers: For more than 1/3 of Gen Z & Y, advertising during the World Cup is positively anchored.
Interested? Then download the free report.
The gas and electricity price brake affects everyone, but not everyone knows the framework conditions, their current tariff and feels well informed on the subject by the state or provider.
Interested? Then download the free report.
What do Germans think about the forthcoming ban on advertising unhealthy foods? Who is in favor of it and for what reasons, what responsibility is seen in the family and what role is assigned to the media?
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Which group of people is particularly familiar with cookies and how many people regularly delete their cookies? What actually characterizes the 25% of respondents who would be willing to invest money to avoid cookies?
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Escape from carnival or get into the thick of it? Street carnival or private party and how much are the revellers prepared to spend on their costume? At the same time, there is a growing concern about feeling unsafe at street carnivals and an above-average number of boomers would like to see state regulation.
Interested? Then download the free report.
How much is the current economic situation affecting people of different ages and stages of life? Are they postponing planned purchases, are consumers changing their purchasing behavior and are they perceiving advertising differently in these times?
Interested? Then download the free report.
