Publicis Groupe combats greenhushing with AI-based tool

In a unique experiment that pushes the boundaries of AI video, storytelling and personalization at scale, Arthur's usual New Year's message to the group takes an unusual turn when he is joined by his AI twin, the AI-Directoire+ and AI-Maurice.

Christmas is a time of love, family and coming together. But for many people living on the streets, this Christmas wish remains unfulfilled. Since 2017, however, the Düsseldorf initiative #TUES (DUS Live e.V.) has aimed to bring this festive season to the streets and give those who need it most the gift of a home.

In a cookieless world, the use of proprietary data to activate advertising campaigns is becoming increasingly important for companies. In this context, advertisers are faced with the question of how to make this data available to their agency in accordance with their company's own data privacy guidelines and have it linked to third-party data sources. Secured and neutral rooms, so-called data clean rooms, offer a solution here.

OBI First Media Group, the retail media subsidiary of OBI, has entered into an extensive retail media marketing partnership with Publicis Media.

Media agency group Publicis Media and AdScanner, the tech company for analyzing and optimizing TV campaigns, are entering into a strategic partnership.

Publicis Groupe Germany is expanding the marketing team around Chief Growth Officer Christoph Pietsch. Adrian Brill, the former head of communications at Publicis brand consultancy MetaDesign, is a proven brand expert who will be responsible for the group's corporate communications in Germany in the future.

What contribution does the economy make to the well-being of future generations? Is our definition of growth still up to date? And what can entrepreneurs do now to operate in a value-oriented way that takes into account the economy, ecology and social responsibility?

"He is one of the best new business managers in Germany," HORIZONT writes about our Christoph and, on the occasion of their 40th anniversary, selects him as one of the 40 people under 40 you have to know in our industry.

The media agency group Publicis Media is continuing to drive forward the digital transformation for its customers and is consistently expanding its portfolio of marketing and communications services. To this end, Publicis Media is strengthening its consulting offering in the areas of AdTech and MarTech, which includes the focus on Digital Maturity, Data & Tech Integration, Creative Services and Trainings. The offering is independent and technology-agnostic.

Arthur Sadoun, the global CEO of PublicisGroupe, has given the organization a clear strategy with "The Age of Commerce. At Vivatech in Paris, Publicis Groupe launched Unlimitail, a multinational retail media initiative whose open architecture enables retailers to commercialize their retail media potential.

Condé Nast publishes the Luxury IndustryReport in Germany for the third time. The first study to be produced in collaboration with Publicis Media is the first to take a comprehensive look at the consumer behavior of German luxury consumers in the areas of fashion and interiors, as well as watches and jewelry, against the backdrop of current developments and innovations. A total of 651 adult buyers of luxury brands from Germany were surveyed.

Düsseldorf, May 10, 2023 - Pandemics, war in Europe, inflation, disruption everywhere - what is the crisis doing to people in Germany? Is it changing their life satisfaction, their plans, their values? How are members of different generations coping with the crisis? The media agency group Publicis Media wanted to find out for sure and set up one of the biggest German generation studies of recent years.

Düsseldorf, April 25, 2023 - Anyone who wants to address people on the Internet with advertising messages that are as tailored as possible needs data and the right technologies. Until now, this data has been collected in the form of cookies via the browser and used to target advertising messages.

Düsseldorf, April 18, 2023 - Media agency Spark Foundry has promoted Björn Klaas, 39, to Managing Director. In the new position, he will look after the expansion of existing and new business and manage the more than 200 employees of the agency, which is part of the Publicis Media network.

Düsseldorf, February 6, 2023 - Christian Ruck, 44, starts as Chief Technology Officer at Publicis Media on February 1. In this position, he is responsible for Business Intelligence, Data & Software Engineering. His responsibilities also include process management and the further development of all technological systems for customers and agencies.

Düsseldorf, June 27, 2022 - Italian scooter manufacturer Piaggio has commissioned media agency Zenith, part of the Publicis network, to handle media planning for all Piaggio Group brands. The team led by Managing Partner Simon Roszinsky and Executive Business Director Danica Stock was awarded the contract after Zenith Italy prevailed in the Italian home market of the company, which is based in Pontedera, Tuscany.

Düsseldorf, April 12, 2022 - Düsseldorf-based media agency Spark Foundry has won the seven-figure media budget of Swedish therapy and weight blanket manufacturer Cura of Sweden. The team led by Managing Director Partner Robin Jansen and Managing Partner Björn Klaas was awarded the contract for the German market after Publicis Sweden prevailed in the Sundsvall-based company's Swedish home market.

Frankfurt, November 15, 2022 - The dairy MEGGLE from Wasserburg am Inn has commissioned the media agency Starcom, which is part of the Publicis network, with media strategy, planning and buying. The team led by Managing Director Kirstin Heckelmann and Client Service Director Karlgeorg Pfleger was awarded the contract in a selection process managed by auditor Kollat Media Team Consulting.