April 25, 2024

Digitas Pixelpark becomes Digitas

Digitas Pixelpark becomes Digitas: Publicis digital agency takes the next step

The agency, which is ranked in the top 10 digital agencies by the German Digital Economy Association (BVDW) and has been one of the protagonists of the German agency landscape since the early days of digitalization, has reached another milestone in its successful development.

With a focus on a sharpened and future-proof service portfolio, it is now also operating in Germany under the Digitas brand. At the heart of this is the claim to be able to offer customer projects across all digital disciplines from a single source - supported by AI and with a clear focus on the impact of the projects.

In recent months, the two CEOs Josephine Gerves and Ralf Niemann have sharpened the positioning and service portfolio and restructured the agency. The aim is to increase the relevance of brands in a fragmented, digital world, make marketing more effective and accelerate business growth. This will enable both clients and the agency's 600 employees to work even more efficiently and in a more solution-oriented manner, while at the same time benefiting even more from the highly dynamic international Digitas network.

As part of this realignment, the agency will from now on focus exclusively on the global digital brand "Digitas" and remove the Pixelpark brand extension from the market. Internationally, the Digitas network has 65 offices in 43 countries with over 5,500 employees.

"With Digitas, we will continue to play a leading role among digital agencies and even expand this significantly. Our approach is: even more integrated, more international and even more efficient thanks to the Publicis Groupe's AI focus. With a smartly interlinked service portfolio and concentrated Digitas network power, we will continue to maximize the impact for our clients. We are underlining this with our new branding. We are optimally positioned for the future," says Co-CEO Josephine Gerves.  

Frank-Peter Lortz, CEO Publicis Groupe DACH, adds: "Digitas' own and integrated approach to generating added value for clients through marketing and tech makes it unique in the market. With the new set-up, we are strengthening our digital agency in the Publicis Groupe Germany agency portfolio and I am sure that it will more than underpin its claim to leadership in its segment."

In recent months, new clients from the cosmetics, food and automotive industries have entrusted Digitas with new mandates.

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