GLS/NXT, the Berlin-based digital unit of the world's leading logistics company GLS, announces its partnership with the renowned media agency network Publicis Media. Publicis Media is the first to gain access to the in-house advertising platform Spotlight.
Spotlight can be used to display advertisements during shipment tracking. This offers advertisers several advantages. In terms of reach, Spotlight delivers more than 900,000 daily impressions from 800,000 users throughout Germany. The relevant target groups can be reached via interest-based or postcode-based (hyperlocal) targeting, among other things. Spotlight thus represents an exciting new advertising opportunity that does not require third-party cookies due to the data available to it and thus defies the current challenges faced by many advertisers.
"Spotlight offers a large, eye-catching advertising space that can be creatively designed for many Publicis Media customers. Another USP is the development of a new type of placement on the shipment tracking page, which also impresses with a broad targeting spectrum," says Andrea Ruwe, Director Publicis Unlimited | a unit of Publicis Media. "The solution-oriented approach and short decision-making processes at GLS/NXT, coupled with the opportunity to be the first-mover agency on the advertising platform, convinced us to enter into a partnership."
Publicis Media has already succeeded in acquiring a well-known customer for the platform at the launch of the partnership. From May, car manufacturer Citroën will be advertising its new commercial vehicle fleet via Spotlight.
"With Publicis Media, we were able to convince one of the most important players in the advertising market of Spotlight. It was important for us to create a premium advertising opportunity that fits the GLS brand and is not perceived as disruptive by parcel recipients. The Citroën campaign shows that we have succeeded," says Maximilian Schreiber, Head of Private Consumer Business GLS Germany and one of the founders of GLS/NXT.
GLS/NXT is an independent business unit with the task of initiating and scaling new transformative business areas outside the core business and thus actively driving the transformation of GLS into a digital and tech company.
"Spotlight is just the beginning of our ambitions," explains Maximilian Schreiber. "Our goal is to open up new business areas for GLS in an innovative way in the long term. Spotlight shows how the combination of business development and innovation can strengthen the core business and generate significant new revenue. This integrated approach is unique in Germany and a courageous decision by the management, which is now paying off."
