Düsseldorf, June 27, 2022 - Italian scooter manufacturer Piaggio has commissioned media agency Zenith, part of the Publicis network, to handle media planning for all Piaggio Group brands. The team led by Managing Partner Simon Roszinsky and Executive Business Director Danica Stock was awarded the contract after Zenith Italy prevailed in the Italian home market of the company, which is based in Pontedera, Tuscany.

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The Düsseldorf agency now supports media strategy, planning and buying across all media for the Moto Guzzi, Piaggio, Aprilia and Vespa brands in Germany, which belong to the Piaggio Group.

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"We are very pleased to have worked out a holistic planning approach that does justice to Piaggio," says Danica Stock. "From Vespa enthusiasts to those interested in e-mobility, our programmatic approach allows us to achieve a tailored approach to the different target groups and address each segment optimally and efficiently."

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For further information, please contact

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Nicole Karepin
Director Communications
Tel: +49 211 17540-9249
E-mail: nicole.karepin@zenithmedia.de

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About Zenith

Zenith is the ROI agency. We combine data, technology and brilliant specialists to explore new opportunities, solve complex challenges and grow our clients' businesses. Zenith is part of Publicis Media, one of four Solution Hubs within Publicis Groupe [Euronext Paris FR0000130577, CAC40], and has offices within Publicis One. Zenith has more than 6,000
experts in communications and media planning, content, performance marketing, value optimization and data analytics across 95 markets. Zenith works in Germany for leading global and local brands such as Eurowings, Electrolux, Essity, Lactalis, OBI and Nomad Foods.

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