Publicis Media is filling the position of Chief Growth Officer. Since March 1, Christian Wilkens has been driving the business development of the media agency group and will focus in particular on acquiring new customers and expanding the business in line with the global connected media strategy.
Wilkens comes from GroupM, where he spent a total of eleven years in various management positions, most recently as Chief Client Officer at EssenceMediacom. Wilkens has been active in the digital media industry for over two decades. With positions at Xaxis, Microsoft and Bauer Media Group, he is considered one of the most important experts in the market for digital, data-driven and programmatic communication solutions.
"We want to continue to grow as Publicis Groupe, and the media business plays a central role in this," says Karin Ross, Chief Media Officer Publicis Groupe DACH. "We have already been very successful in Germany in recent years and have made a strong contribution to new business globally. Now we need to convince even more marketing decision-makers of the benefits of our power-of-one approach and our data-driven marketing solutions. With his strong digital and data background and his deep conviction to always deliver the best result for the customer, Christian is the ideal candidate."
Christian Wilkens adds: "I am delighted to be driving the growth of Publicis Media forward. The Power-of-One approach provides the perfect basis for supporting our clients' development with networked solutions and a holistic view of their needs. Together with a strong team, we will set new impulses and achieve sustainable success."
