Frankfurt, November 15, 2022 - The dairy MEGGLE from Wasserburg am Inn has commissioned the media agency Starcom, which is part of the Publicis network, with media strategy, planning and buying. The team led by Managing Director Kirstin Heckelmann and Client Service Director Karlgeorg Pfleger was awarded the contract in a selection process managed by auditor Kollat Media Team Consulting.
The Frankfurt-based agency will take care of the strategic development of the brands from 2023, positioning them in the reality of life of a new generation and making them tangible.
"Starcom has demonstrated deep understanding of the upheavals in the market and shown in impressive depth and evidence-based what an integrated, communication-strategic response to this must look like," says Ulrike Fiedler, Marketing Director at MEGGLE. "The team inspired us with empathy, insights, exceptional ideas and expertise. In particular, the novel technology Starcom uses to execute person-centric, synchronized activation of TV and online video is a real competitive advantage for us and a key to further dynamic growth."
"MEGGLE is a pearl of the German SME sector," adds Kirstin Heckelmann. "We are delighted to be able to support the company in its further growth with our customized solutions for medium-sized businesses."
For further information please contact
Nicole Karepin
Director Communications
Tel: +49 211 17540-9249
E-mail: nicole.karepin@publicismedia.de
About Starcom:
Starcom is the Human Experience Company. The media agency focuses on what people want from brands and creates engaging, growth-oriented brand experiences based on data, technology and media. Starcom has a strong strategy focus and specializes in innovation and digital-driven marketing. Since its founding in 1999, Starcom has been one of the largest media agencies worldwide. In Germany, more than 345 employees at the Frankfurt and Düsseldorf offices serve clients such as Samsung, Novartis, E.ON, Quirion, Kärcher, Visa and Coty. The range of services includes media planning, strategy, experince design, digital marketing & technology, operations & management. Starcom is part of Publicis Media, the media arm of Publicis Groupe [Euronext Paris FR0000130577, CAC 40].
About MEGGLE:
MEGGLE's recipe for success has been for over 130 years: Tradition, quality and constant innovation. Founded as a small cheese dairy by Josef Anton Meggle I near Wasserburg in the vicinity of Munich, the company is now one of the most renowned manufacturers of dairy products in Europe. Its branded products are also sold in North and South America and in Asia. With about 2,500 employees, including about 1,000 in Wasserburg, the MEGGLE Group produces high-quality milk, cheese, cream and yogurt products as well as butter, butter specialties and filled baguettes for end and bulk consumers.
In addition, dried milk products are manufactured as specialty products for the international pharmaceutical and food industries. Always committed to progress, MEGGLE could generate sales of over one billion euros in 2021. Despite its international success, it is the home country that counts: MEGGLE's headquarters are still located in Wasserburg am Inn in Upper Bavaria.
