Düsseldorf, February 6, 2023 - Christian Ruck, 44, starts as Chief Technology Officer at Publicis Media on February 1. In this position, he is responsible for Business Intelligence, Data & Software Engineering. His responsibilities also include process management and the further development of all technological systems for customers and agencies.
Ruck becomes part of the Publicis Media Board and reports to Olivier Korte, CEO, and Katja Reis, COO Publicis Media. Previously, the computer science graduate served as Vice President Business Intelligence & Cloud Engineering at Ströer Digital Media in Frankfurt, where he was instrumental in driving the automation of all business units and IT security. Rucks' previous stations include GroupM and AOL Platforms/Verizon.
Publicis Media has been consistently investing in expanding its own technology and data expertise for many years. More than 200 employees now work not only for German clients, but also take on international projects.
Olivier Korte, CEO Publicis Media. "Digital transformation and automation continue to be key topics for our customers, and are also extremely relevant internally. In order to fully exploit the potential of many business areas, such as retail media, the technological infrastructure is the central basis. With Christian, we were able to win an experienced expert for us, who will technologically take digital media planning and activation to the next level on our way to a Cookieless Future."
Christian Ruck adds: "Technology is having a greater impact every day on how we accompany consumers on their journey through the digital world. Those who see this as an opportunity can make all the difference. I'm very much looking forward to moving forward together with the strong team at Publicis Media and seizing this opportunity with contemporary, innovative and secure solutions."
Until now, the Data & Technology team at Publicis Media has been led by Dr. Alfred Heidekum, 55, who is leaving the agency group after twelve years for personal reasons and at his own request.
Korte: "We would like to express our sincere thanks to Alfred Heidekum. Over the past years, he has brought Publicis Media forward technologically. We enjoyed working together very much and have very good memories of him. We wish him all the best for his future endeavors."
About Publicis Media:
Publicis Media is a business unit of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40] one of the world's leading communications service providers. Publicis Media includes the global media agencies Spark Foundry, Starcom and Zenith. Publicis Media helps its clients navigate the modern media landscape and is represented in more than 100 countries with over 23,500 employees worldwide. In Germany, Publicis Media is part of Publicis Groupe Germany.
