The media agency group Publicis Media is continuing to drive forward the digital transformation for its customers and is consistently expanding its portfolio of marketing and communications services. To this end, Publicis Media is strengthening its consulting offering in the areas of AdTech and MarTech, which includes the focus areas of Digital Maturity, Data & Tech Integration, Creative Services and Training. The offering is independent and technology-agnostic.
part of the offering is also the Google Marketing Platform (GMP) reselling business, which is thus now also available in the DACH region. In this way, Publicis Media offers advertisers tailored solutions to make the most of the opportunities offered by Google's advertising and marketing platforms.
The launch is being led by Véronique Franzen, who as Managing Partner AdTech & MarTech Consulting reports directly to Olivier Korte, CEO Publicis Media, and Katja Reis, COO.
Franzen is an experienced expert in adtech, media, martech and management consulting. She joins from Media.Monks, where she helped drive the German launch. Previous positions include GroupM and Accenture Interactive. As an industry expert and marketing strategist, she is also a spokesperson for the Tech & Innovation Forum of the agency association GWA.
"With our new offering, we are providing GMP (Google Marketing Platform) reselling and implementation services to our clients in Germany, Austria and Switzerland, consistently taking the next step to pioneer the digital transformation of our clients,'' said Katja Reis. "I am very pleased to have Véronique as Managing Partner. Her extensive experience and deep understanding of the role of adtech and martech in our industry's challenges will be instrumental in strengthening our clients' competitiveness.''
Véronique Franzen adds, "With an increased focus on adtech and martech consulting, we strive to drive digital maturity for our clients - also thanks to the close interaction within Publicis Groupe. In our industry, the time of stand-alone solutions is over. Media cannot be thought of without data, a strategically designed technology infrastructure or close interaction with creative. Together, we will leverage our scale to deliver innovative solutions that harness the potential of cutting-edge technology and help our clients position themselves for the future in an ever-changing digital landscape. I'm excited to join Publicis Media at this exciting time and look forward to helping shape the further development of the consulting offering."
