Düsseldorf, December 16, 2024 - Publicis Groupe is strengthening its successful media business and hiring Karin Ross as Chief Media Officer DACH as of January 1, 2025. In this newly created role, the experienced manager will also be responsible for and drive forward the implementation of the global "Connected Media Strategy" in the DACH region. Ross will be part of the management board of the agency group in DACH and will report directly to Group CEO Frank-Peter Lortz. The management of Publicis Media will report to Ross. Before joining Publicis Groupe, Karin Ross spent a total of 15 years at GroupM in various management roles, most recently as CEO DACH. Previous positions include the media division of today's Dentsu Network and advertising marketing for the RTL Group.
"Media, data, CRM and commerce are increasingly growing together and are drivers for the extremely successful business development of the global Publicis Groupe, also in the DACH markets. With Karin, we are gaining one of the leading top managers in the market, with many years of networking experience and the ability to develop and expand cross-agency and cross-thematic solutions for clients. She will pave the way for the global "Connected Media" strategy in our region and establish our media business even more strongly as a central interface between data, content, commerce, production and technology. This will create an ecosystem that perfectly dovetails the offerings of Sapient, Digitas, our creative agencies and Media to maximize performance for our clients. For us, Karin is the perfect fit to develop our potential here," says Publicis Groupe DACH CEO Frank-Peter Lortz.
"I am very much looking forward to the exciting task of contributing to the continued business success in the DACH region together with many colleagues at the world's leading communications provider Publicis Groupe. In recent years, Publicis Groupe has achieved considerable success in new client business and is continuing to grow. In order to continue on this path successfully, it is crucial to further develop the cross-thematic, cross-technology and cross-agency approach that is already anchored in the Groupe's PowerofOne idea. This enables Publicis to combine the various disciplines into customized client solutions like no other network. Media will thus become the "connected engine" for the success of advertisers. I am already absolutely thrilled and look forward to being part of this team in the future, especially to working with the diverse teams, clients and partners," says Karin Ross.
