From casual gamers to e-sports pros
Who actually plays how, where and what? Dive into the world of video games and find out everything about gaming habits: from favorite genres to preferred devices and the triumph of VR goggles.
58% of mobile gamers are annoyed by advertising, 18% are motivated to buy. Nevertheless, almost 50% are positive and 54% are influenced by incentives to buy. It is important to find the balance between disruption and benefit in advertising.
At 35%, e-sports gamers put action adventure games, such as Lara Croft or Assasin's Creed, in first place among their most played online and video games. The % distribution of the TOP 5 shows that gamers like choice and don't just stick to one genre.
While e-sports are attracting interest across all generations, enthusiasm is particularly high among millennials (39% fans) - a trend with potential for the future of the entertainment industry.
