What counts when grocery shopping
Discover which factors influence our purchasing decisions, from the shopping list to the full shopping cart. Who prefers organic products or already uses food sharing? Our study results show food trends, shopping habits and the impact of food advertising.
A short distance to the supermarket is the most important criterion for the majority of customers when choosing their supermarket. Over half also attach importance to good quality, while a diverse product range is less important.
Quality is decisive for many shoppers, with price being the deciding factor for 62%. Only 26% of respondents look for organic quality when buying meat and fish products. The right balance between quality and price is therefore essential for consumers.
Customer bonus programs, coupons on smartphones or in magazines, but also offer brochures are relevant touchpoints for Gen Z when shopping for food.
