Are you already caught up in World Cup fever? It won’t be long until kickoff on June 11, 2026, and to mark the occasion, we’re exploring this topic in the new issue of Publicis More, “World Cup.” How much interest is there in the World Cup right now, and which matches are the focus of attention? Will television remain the primary medium for soccer moments, and what effect do the late kickoff times have on public viewings?
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