If you want to discover something new, where would you look first? For 38% of those surveyed, the answer is now: to influencers rather than traditional media. But what role do influencers actually play in people’s everyday lives? Which platforms are used for entertainment, inspiration, or information? And what influence do influencers have on discovering new products or making purchasing decisions? The latest issue of Publicis More, “Influencer Impact,” explores these questions.
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