More than just a brief flirtation? Authenticity, image, price - what really counts for Gen Z when buying a brand? We reveal surprising facts about their brand loyalty, willingness to pay and priorities. Find out where Gen Z digs deeper into their pockets, which brand promises are kept and whether it's a real long-term love affair or just a fleeting fling. Exciting insights into the consumer behavior of a generation that is redefining brands!
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