Changes in Discount Promotion Days

Are you already looking forward to the upcoming Black Friday Week and other discount promotion days? Or are you among the nearly 50 percent of consumers for whom such promotions have lost their significance due to online platforms that consistently offer low prices? Discount promotion days aren’t losing their relevance—they’re changing their function. While low-cost platforms increase price pressure, trust, service, and new information channels are gaining importance. But what does this mean for our customers? What role do social media and AI play in purchasing decisions? And how can brands still win customers over today when discounts alone are no longer the deciding factor? We explore these questions in the new issue of Publicis More, “Discount Promotions in Transition.”

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