Publicis Groupe DACH is creating a new executive position for Karin Ross, who has served as Chief Media Officer of Publicis Groupe DACH and CEO of Publicis Media since early 2025. In this role, Ross worked alongside Publicis Media’s management team to accelerate the growth of Publicis Groupe’s media agencies and expand client business. According to COMvergence, Publicis Media leads the new business rankings under her leadership.
Effective immediately, Ross will hold the title of Chief Operating Officer of Publicis Groupe DACH and CEO of Publicis Connected Media DACH. In her role as COO, she will work alongside Demet Ikiler, CEO of Publicis Groupe EMEA, and the existing DACH Groupe Board to further develop the strategy for the region, create greater value for clients through transformation and innovation, and drive the Group’s growth.
In this role, Ross is responsible for integrating Publicis Groupe’s various offerings—such as media, creative, CRM, commerce, and production—even more closely in line with “The Power of One” and in accordance with her clients’ needs, and, in particular, for advancing the integration of Connected Identity—Publicis Groupe’s data-driven marketing and technology approach—into the Group’s offerings in the DACH market. As CEO of Publicis Connected Media DACH, she will also continue to lead the growing media business, strengthen the integration of media, commerce, CRM, and influencer marketing, and expand these into a more comprehensive and consistent client offering.
Demet Ikiler: “The DACH region is a strategically important market for Publicis Groupe in Europe, where we have a strong and well-established position. Karin Ross is the right leader to drive transformation, growth, and efficiency as part of our strategy and to continue rolling out Publicis Connected Media across the entire market.”
Karin Ross: “Through our hands-on ‘Power of One’ approach, we consistently convince both existing and new clients to choose us as their transformation partner and reaffirm their trust in us. Connected Identity helps us identify and understand our clients’ target audiences even better. I look forward to working with my fellow board members, our strong agencies, and teams to leverage this expertise to drive our clients’ success within Publicis Groupe DACH.”
